Gary Vaynerchuk is a serial entrepreneur, CEO, investor, author, public speaker, and internet personality. After graduating from Mount Ida College in Newton, MA, Gary transformed his father’s Springfield, Union County, New Jersey liquor store into a retail wine store named Wine Library,and in 2006 started the video blog Wine Library TV, a daily internet webcast on the subject of wine. In August 2011, Vaynerchuk announced he would be stepping away from his daily wine video series to focus his attention on VaynerMedia, the digital ad agency he co-founded with his brother in the Spring of 2009.
People Don't Want To Embrace Culture Shifts Because It's Not Going To Happen In The Next 20 Minutes.
Stop Doing Things That Waste Time. Don't Replace Time With Your Family Or Things That You Need To Do. I Needed To Put Together Two Fantasy Teams This Weekend Because That's Something I Enjoy, But I Did Stop Playing Nintendo Wii For Hours On End.
My Store, Wine Library, Outsells Big National Chains. How Do You Think We Do It? It Started With Hustle. I Always Say That Our Success Wasn't Due To My Hundreds Of Online Videos About Wine That Went Viral, But To The Hours I Spent Talking To People Online Afterward, Making Connections And Building Relationships.
People Are More Comfortable Learning About Wine Because Now They Can Just Google, You Know, 'Soave,' And Say, 'Oh, O.k., Cool.'
Brands Mature Over Time, Like A Marriage. The Bond You Feel With Your Spouse Is Different Than When You First Met Each Other. Excitement And Discovery Are Replaced By Comfort And Depth.
As Much As I Love Crisp, Clean Whites, There's Always A Time For Rich But Balanced Chardonnays With Oak, Especially At Thanksgiving.
If I Could Drink Only One Wine, It Would Be Champagne.
People Are Chasing Cash, Not Happiness. When You Chase Money, You're Going To Lose. You're Just Going To. Even If You Get The Money, You're Not Going To Be Happy.
Okay, Let's Talk About Cartoon Labels For Half A Second - Some People Think Anything With A Dog Or A Car Or A Colorful Alien Is Garbage, Which Is Not True. Look At Big Moose Red. It's, Like, A $6 Wine With A Cheesy Label, And It's Actually A Solid Wine.
I Influence Anybody Who Is Able To Get Through The Chaos Of My First Impression.
Best Wine If You're Stranded On A Deserted Island? 1982 Salon Champagne.
Iq Is A Commodity, Data Is A Commodity. I'm Far More Interested In Watching People Interact At A Restaurant With Their Smartphone. We Can All Read 'Tech Crunch,' 'Ad Age.' I Would Rather Be Living In The Trenches. I Would Rather Be Going To Whole Foods In Columbus Circle To Watch People Shop With Their Smartphones.
I Attract A Crowd, Not Because I'm An Extrovert Or I'm Over The Top Or I'm Oozing With Charisma. It's Because I Care.
I Always Say That The Real Success Of Wine Library Wasn't Due To The Videos I Posted, But To The Hours I Spent Talking To People Online Afterward, Making Connections And Building Relationships.
99.5 Percent Of The People That Walk Around And Say They Are A Social Media Expert Or Guru Are Clowns. We Are Going To Live Through A Devastating Social Media Bubble.
The Chef That Grew Up With The Grandma Who Cooks Tends To Always Beat The Chef That Went To The Culinary Institute. It's In The Blood.
I Think The Acquisition Of Consumers Might Be On The Verge Of Being Mapped. The Battlefield Is Going To Be Retention And Lifetime Value.
Social Media Requires That Business Leaders Start Thinking Like Small-town Shop Owners. This Means Taking The Long View And Avoiding Short-term Benchmarks To Gauge Progress. It Means Allowing The Personality, Heart And Soul Of The People Who Run All Levels Of The Business To Show.
You Have To Respect Your Parents. They Are Giving You An At-bat. If You're An Entrepreneur And Go Into The Family Business, You Want To Grow Fast. Patience Is Important. But Respect The Other Party... My Dad And I Pulled It Off Because We Really Respect Each Other.
I'm Pretty Good At Sticking To What I Know. You Don't See Me Social Commentating On Health-care Or Presidential Debates. I Talk About What I Know Because I'm Petrified Of Being Wrong.
One Of The Things That I'm Really Proud Of Is That I Have Really Good Timing. It's Very Easy For Me To See What's Coming Up And It's No Coincidence That I Went Headfirst Into Wine And Then Headfirst Into New Media - None At All.
The Reason I Was Able To Grow My Business Was That Every Day, After Producing 30 Minutes Of Wine Television, I Spent 15 Hours A Day Replying To Every Single Person's E-mail And Every Single Person's Twitter @ Reply.
I Don't Want Anybody To Not Recognize How Appreciative I Am Of The Volume Of E-mails I Get.
Eighty-five Per Cent Of The Crowd Is Going To Fall In Love With Me - They're Going To Feel It, Wow. But Fifteen Per Cent Are Going To Think, 'This Guy Is Obnoxious.' I Spend Enormous Time With Them - Every Negative Review Of 'Crush It!' On Amazon Has A Response From Me - And I Can Probably Bring Back Ten Of The Fifteen.
I Am Thinking About Launching A Wine Website Where There Is A Deal And The Crowd Can Dictate How Cheap It Can Get.
I Want To Own The New York Jets, That's What I Want. And I Absolutely Believe I Am Going To Own The Jets.
When We Launched The Winelibrary Website In 1996, I Didn't Even Own A Computer Yet. I Just Understood That There Was An Opportunity Here To Market In A Different Way.
Think Of Social Media As The Internet. I Can't Think Of Anyone Betting Against The Internet In 2012.
Really, Truly, Try To Figure Out What Your Palate Is All About. If You've Determined That You Don't Like Dirty Old Stinky Wine - Old-world Flavors - You Probably Like New-world Fruit Bombs. Stick To Shirazes And California Cabernets Or Zinfandels.
There's Always A Wine Bully. The One Person Who Did Read The 'Wine Spectator,' Who Tells You What To Drink And Why The '97 Is Better Than The '98. I Want To Punch The Wine Bully In The Face. I Want To Make Sure This Generation Of Wine Drinkers Isn't Elitist And Snotty. I Want It To Be About Family And Bringing People Together.
I Find It Fascinating That A Lot Of Business Books That Do Well Are From People Who've Never Made Any Money In Business.
I Do Not Believe That People Want To Work Hard Enough And They Want To Find The Quick Twitter, Seo. Anybody Who's Obsessed With Seo Has Lost Already, Period. I Believe That Firmly.
Storytelling Is The Game. It's What We All Do. It's Why Nike Is Nike, It's Why Apple Is Apple, It's Why Walt Disney Built Disney World And It's Why Vince Mcmahon Makes A Billion Dollars.
You Cannot Underestimate People's Ability To Spot A Soulless, Bureaucratic Tactic A Million Miles Away. It's A Big Reason Why So Many Companies That Have Dipped A Toe In Social Media Waters Have Failed Miserably.
When I Hear People Debate The Roi Of Social Media? It Makes Me Remember Why So Many Business Fail. Most Businesses Are Not Playing The Marathon. They're Playing The Sprint. They're Not Worried About Lifetime Value And Retention. They're Worried About Short-term Goals.
I Would Argue Heavily That The Time That Has Been Allocated To Social Used To Come From Television, And People Are Benefitting From It. People Who Are Saying, 'Aw, You're Spending All Your Time On Facebook, Or All Your Time On Twitter,' I'd Like To Understand What The Person Used To Do With That Time.
Beaujolais Is So Underrated.
I'm An Entrepreneur First And A Wine Critic Second.
I Am Wired Like A Ceo And Care A Great Deal About The Bottom Line, But I Care About My Customers Even More Than That. That's Always Been My Competitive Advantage.
I Really Chess-play Culture Shifts. I'm Really Good At Understanding What Worldwide Cell-phone Use Means. That's What I Do. I Try To Picture It Three To Four To Five Steps Ahead.
I Think What's Happening For Me, It's Fun To See Other Things Besides Facebook And Twitter Take Hold. The Maturity Of Tumblr As A Real Player Is Exciting. I Think Pinterest Has Proved To Be A Major Player. It's Fun To See Instagram Become A Major Player. It's Fun To Watch Things Like Snapchat, And Vine, Try To Vie To Be The Next Thing.
People Who Build Family Businesses Are Not Classically Trained. They Have To Deal With An Enormous Amount Of Politics. You Think Corporate Politics Are Tough? Go Work For Your Dad Or Your Mom.
My Dad Is Like A Cactus - Introverted And Tough. I'm A People Person, Like My Mom, But I Got My Competitiveness From My Dad. He Came To This Country From Belarus With Nothing And Built A Real Business. He's My Hero For Giving Me That Need To Run A Business And For Having Enormous Confidence In Me.
I Want People To Know Their Palate Is A Snowflake. We All Like Different Things. Why Should We All Have The Same Taste In Wines?
I'm Concerned A Little Bit With The Culture Of Celebrating The Fundraise. My Dad Taught Me That When You Borrow Money It's The Worst Day Of Your Life.
Even Though I'm A Hype Man Myself, I Like The Practicality Of It All. People Who Understand How To Turn A Profit. At The End Of The Day, This Is Still Business So I'm Looking For Real Practical Knowledge Of How To Actually Make Money, Not Necessarily Raise It.
One Of My Biggest Flaws Is I Don't Take Advice.
We're Living In What I Like To Call The 'Thank You Economy,' Because Only The Companies That Can Figure Out How To Mind Their Manners In A Very Old-fashioned Way - And Do It Authentically - Are Going To Have A Prayer Of Competing.
Here's How I Work: It's 2013, And Most Marketers Are Operating Like It's 2009. I'm Always Trying To Market Like It's 2015, But Not Like It's 2020. A Lot Of My Contemporaries Who Understand Where The World Is Going, Go Too Far Out, And Aren't Practical. I Have Always Prided Myself On Being Visionary, With A Heavy Practicality.
It's About Stories. If I Can Tell The Story To America, Whether It's Riesling Or A Boxer From Harlem, It Will Sell. I Know On My Gravestone It's Going To Be, 'Storyteller.'