Steven Paul “Steve” Jobs was an American businessman, inventor, and industrial designer. He was the co-founder, chairman, and chief executive officer of Apple Inc.; CEO and majority shareholder of Pixar; a member of The Walt Disney Company’s board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak.
I've Always Wanted To Own And Control The Primary Technology In Everything We Do.
To Turn Really Interesting Ideas And Fledgling Technologies Into A Company That Can Continue To Innovate For Years, It Requires A Lot Of Disciplines.
Remembering That I'll Be Dead Soon Is The Most Important Tool I've Ever Encountered To Help Me Make The Big Choices In Life. Because Almost Everything - All External Expectations, All Pride, All Fear Of Embarrassment Or Failure - These Things Just Fall Away In The Face Of Death, Leaving Only What Is Truly Important.
First Was The Mouse. The Second Was The Click Wheel. And Now, We're Going To Bring Multi-touch To The Market. And Each Of These Revolutionary Interfaces Has Made Possible A Revolutionary Product - The Mac, The Ipod And Now The Iphone.
Your Work Is Going To Fill A Large Part Of Your Life, And The Only Way To Be Truly Satisfied Is To Do What You Believe Is Great Work. And The Only Way To Do Great Work Is To Love What You Do. If You Haven't Found It Yet, Keep Looking. Don't Settle. As With All Matters Of The Heart, You'll Know When You Find It.
The Seven-inch Tablets Are Tweeners: Too Big To Compete With A Smartphone, And Too Small To Compete With An Ipad.
The Reason We Wouldn't Make A Seven-inch Tablet Isn't Because We Don't Want To Hit A Price Point, It's Because We Don't Think You Can Make A Great Tablet With A Seven-inch Screen.
We've Demonstrated A Strong Track Record Of Being Very Disciplined With The Use Of Our Cash. We Don't Let It Burn A Hole In Our Pocket, We Don't Allow It To Motivate Us To Do Stupid Acquisitions. And So I Think That We'd Like To Continue To Keep Our Powder Dry, Because We Do Feel That There Are One Or More Strategic Opportunities In The Future.
I Don't Think I've Ever Worked So Hard On Something, But Working On Macintosh Was The Neatest Experience Of My Life. Almost Everyone Who Worked On It Will Say That. None Of Us Wanted To Release It At The End. It Was As Though We Knew That Once It Was Out Of Our Hands, It Wouldn't Be Ours Anymore.
We're Going To Be Able To Ask Our Computers To Monitor Things For Us, And When Certain Conditions Happen, Are Triggered, The Computers Will Take Certain Actions And Inform Us After The Fact.
Everyone Here Has The Sense That Right Now Is One Of Those Moments When We Are Influencing The Future.
My Biological Mother Later Found Out That My Mother Had Never Graduated From College And That My Father Had Never Graduated From High School. She Refused To Sign The Final Adoption Papers. She Only Relented A Few Months Later When My Parents Promised That I Would Someday Go To College.
What Is Apple, After All? Apple Is About People Who Think 'Outside The Box,' People Who Want To Use Computers To Help Them Change The World, To Help Them Create Things That Make A Difference, And Not Just To Get A Job Done.
But Apple Really Beats To A Different Drummer. I Used To Say That Apple Should Be The Sony Of This Business, But In Reality, I Think Apple Should Be The Apple Of This Business.
I Learned About Serif And San Serif Typefaces, About Varying The Amount Of Space Between Different Letter Combinations, About What Makes Great Typography Great. It Was Beautiful, Historical, Artistically Subtle In A Way That Science Can't Capture, And I Found It Fascinating.
Apple Took The Edge Off The Word 'Computer.'
The Manual For Wordstar, The Most Popular Word-processing Program, Is 400 Pages Thick. To Write A Novel, You Have To Read A Novel - One That Reads Like A Mystery To Most People. They're Not Going To Learn Slash Q-z Any More Than They're Going To Learn Morse Code. That Is What Macintosh Is All About.
I Was Lucky - I Found What I Loved To Do Early In Life. Woz And I Started Apple In My Parents' Garage When I Was 20. We Worked Hard, And In 10 Years, Apple Had Grown From Just The Two Of Us In A Garage Into A $2 Billion Company With Over 4000 Employees.
I've Done A Lot Of Things I'm Not Proud Of, Such As Getting My Girlfriend Pregnant When I Was 23 And The Way I Handled That.
Of All The Inventions Of Humans, The Computer Is Going To Rank Near Or At The Top As History Unfolds And We Look Back. It Is The Most Awesome Tool That We Have Ever Invented. I Feel Incredibly Lucky To Be At Exactly The Right Place In Silicon Valley, At Exactly The Right Time, Historically, Where This Invention Has Taken Form.
If You're Gonna Make Connections Which Are Innovative... You Have To Not Have The Same Bag Of Experiences As Everyone Else Does.
It Took Us Three Years To Build The Next Computer. If We'd Given Customers What They Said They Wanted, We'd Have Built A Computer They'd Have Been Happy With A Year After We Spoke To Them - Not Something They'd Want Now.
Pointing Is A Metaphor We All Know. We've Done A Lot Of Studies And Tests On That, And It's Much Faster To Do All Kinds Of Functions, Such As Cutting And Pasting, With A Mouse, So It's Not Only Easier To Use But More Efficient.
I Get Asked A Lot Why Apple's Customers Are So Loyal. It's Not Because They Belong To The Church Of Mac! That's Ridiculous.
Sometimes When You Innovate, You Make Mistakes. It Is Best To Admit Them Quickly, And Get On With Improving Your Other Innovations.
Creativity Is Just Connecting Things. When You Ask Creative People How They Did Something, They Feel A Little Guilty Because They Didn't Really Do It, They Just Saw Something. It Seemed Obvious To Them After A While. That's Because They Were Able To Connect Experiences They've Had And Synthesize New Things.
Design Is A Funny Word. Some People Think Design Means How It Looks. But Of Course, If You Dig Deeper, It's Really How It Works.
Design Is Not Just What It Looks Like And Feels Like. Design Is How It Works.
That's Been One Of My Mantras - Focus And Simplicity. Simple Can Be Harder Than Complex: You Have To Work Hard To Get Your Thinking Clean To Make It Simple. But It's Worth It In The End Because Once You Get There, You Can Move Mountains.
My Favorite Things In Life Don't Cost Any Money. It's Really Clear That The Most Precious Resource We All Have Is Time.
Part Of What Made The Macintosh Great Was That The People Working On It Were Musicians, Poets, And Artists, And Zoologists, And Historians. They Also Happened To Be The Best Computer Scientists In The World. But If It Hadn't Been Computer Science, These People Would Have Been Doing Amazing Things In Other Fields.
Computers Themselves, And Software Yet To Be Developed, Will Revolutionize The Way We Learn.
Sometimes Life Hits You In The Head With A Brick. Don't Lose Faith.
I Believe Life Is An Intelligent Thing: That Things Aren't Random.
I Think We're Having Fun. I Think Our Customers Really Like Our Products. And We're Always Trying To Do Better.
Older People Sit Down And Ask, 'What Is It?' But The Boy Asks, 'What Can I Do With It?'.
I Have A Great Respect For Incremental Improvement, And I've Done That Sort Of Thing In My Life, But I've Always Been Attracted To The More Revolutionary Changes. I Don't Know Why. Because They're Harder. They're Much More Stressful Emotionally. And You Usually Go Through A Period Where Everybody Tells You That You've Completely Failed.
The Most Compelling Reason For Most People To Buy A Computer For The Home Will Be To Link It To A Nationwide Communications Network. We're Just In The Beginning Stages Of What Will Be A Truly Remarkable Breakthrough For Most People - As Remarkable As The Telephone.
Japan's Very Interesting. Some People Think It Copies Things. I Don't Think That Anymore. I Think What They Do Is Reinvent Things. They Will Get Something That's Already Been Invented And Study It Until They Thoroughly Understand It. In Some Cases, They Understand It Better Than The Original Inventor.
A Lot Of People In Our Industry Haven't Had Very Diverse Experiences. So They Don't Have Enough Dots To Connect, And They End Up With Very Linear Solutions Without A Broad Perspective On The Problem. The Broader One's Understanding Of The Human Experience, The Better Design We Will Have.
Technology Is Nothing. What's Important Is That You Have A Faith In People, That They're Basically Good And Smart, And If You Give Them Tools, They'll Do Wonderful Things With Them.
The System Is That There Is No System. That Doesn't Mean We Don't Have Process. Apple Is A Very Disciplined Company, And We Have Great Processes. But That's Not What It's About. Process Makes You More Efficient.
A Lot Of Companies Have Chosen To Downsize, And Maybe That Was The Right Thing For Them. We Chose A Different Path. Our Belief Was That If We Kept Putting Great Products In Front Of Customers, They Would Continue To Open Their Wallets.
Your Time Is Limited, So Don't Waste It Living Someone Else's Life. Don't Be Trapped By Dogma - Which Is Living With The Results Of Other People's Thinking. Don't Let The Noise Of Others' Opinions Drown Out Your Own Inner Voice. And Most Important, Have The Courage To Follow Your Heart And Intuition.
Our Goal Is To Make The Best Devices In The World, Not To Be The Biggest.
And No, We Don't Know Where It Will Lead. We Just Know There's Something Much Bigger Than Any Of Us Here.
Remembering That You Are Going To Die Is The Best Way I Know To Avoid The Trap Of Thinking You Have Something To Lose. You Are Already Naked. There Is No Reason Not To Follow Your Heart.
It Is Piracy, Not Overt Online Music Stores, Which Is Our Main Competitor.
Design Is The Fundamental Soul Of A Man-made Creation That Ends Up Expressing Itself In Successive Outer Layers Of The Product Or Service. The Imac Is Not Just The Color Or Translucence Or The Shape Of The Shell. The Essence Of The Imac Is To Be The Finest Possible Consumer Computer In Which Each Element Plays Together.
I Want To Put A Ding In The Universe.